Top 10 Trends in Marketing Tourism 2019

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At Mac Digital we are always #trendwatching - Trends are key part of any business. 

You need to see "what's coming next" and more importantly what your customers are looking for?  What are the big changes, what shifts in consumer behaviour are happening?  We look at Tourism and other industries and see what trends are happening and ascertain how you can apply them to your business.  The follow is the top trends that we see for 2019.

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1. Themed Travel

Tours built around a particular time period, historical event, TV show, movie, or other special interest that focuses on groups of people.

Movie/tv themed tours, food vacations, female-only weekends, ecotourism, adventure travel.

Tours built around a particular time period, historical event, TV show, movie, or other special interest that focuses on groups of people.

 
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2. Virtual Reality

VR can be used by hotels and venues to give guests a 3D tour of a rental location.

VR is becoming more and more of an industry shaker in travel and tourism.

Its flexibility offers vast opportunities - potential guests can visualise themselves in desired locations. VR can be used by hotels and venues to give guests a 3D tour of a rental location.

 
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3. Culture

Guided tours being led by natives and locals are particularly popular.

Culture-based tours immerse the visitor in a country and its culture, especially with increased expat opportunities available. Guided tours being led by natives and locals are particularly popular.

 
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4. One-Off Experience

Rather than your regular holiday with the beach, the pool and shopping, experience holidays are proving to be very popular

Activities outside of tourists’ regular experiences. Rather than your regular holiday with the beach, the pool and shopping, experience holidays are proving to be very popular.

 
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5. Surprise Me

Travellers learn about their destinations when they arrive at their designated departure airport.

Travellers learn about their destinations when they arrive at their designated departure airport.

Expedia.co.uk found that 1/4 of people who book their holiday months in advance, say the excitement of travel gets lost due to an overload of information available online.

 
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6. Multi Generation

..now it's the whole family - parents, children, grandparents, aunts, uncles, etc.

2017 saw a massive trend of 'solo travel', especially with female solo travel - now it's the whole family - parents, children, grandparents, aunts, uncles, etc.

 
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7. Online Reviews

Facebook, Instagram and using hashtags have now become increasingly popular, along with reviews being left on the websites.

When it comes to booking a holiday, whether it’s the flights/train, the accommodation or the activities that we engage in, we will seek advice from those who have traveled before us.

TripAdvisor was once the most reliable source. However, Facebook, Instagram and using hashtags have now become increasingly popular, along with reviews being left on the websites.

 
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8. Gen X & Business

Sometimes the business traveller will extend their stay, making their trip a “bleisure” trip.

Sometimes the business traveller will extend their stay, making their trip a “bleisure” trip. Moving away from attracting millennial generation. Emphasis on attractions close to the business venue.

 
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9. Eastern Outbound

Exploring the cultures in the Eastern Countries. Looking at life in India, Dubai, and China.

Exploring the cultures in the Eastern Countries. Looking at life in India, Dubai, and China. Taking part in cooking classes, visiting markets, etc.

  • Dubai for the tax free, luxurious shopping with expensive brands

 
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10. Sustainable Adventure

Responsible destinations with the lowest environmental impact.

Responsible destinations with THE lowest environmental impact.

With so much more knowledge on the environment and how to prevent us having a damaging impact on it, the best way to start is by looking into eco-friendly accommodation when going on holidays.

 
 
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