when promoting a tourism product, it rings especially true. ‘Experiential tourism’ is a hot topic at the moment. Why? Because (and we hate these terms!) millennials or baby boomers are demanding experiential tourism. Rather than lying on the beach, they want to immerse themselves in the history and culture of a destination and “make memories”!Read More
Insights & Updates
Latest tourism thinking. Every 2 weeks our CEO Joe Wilde offers his perspective on the Tourism Industry and trends within that industry. Download the latest edition here.
We’ve worked with numerous clients in the social media space since our inception in 2015. My thoughts have always been the same; one size does not fit all but many of the core principles of social media are transferrable across industries. In this blog, I’ve outlined (based on experience and learnings) the top “dos and don’ts” of social media in the tourism space.Read More
You need to see "what's coming next" and more importantly what your customers are looking for? What are the big changes, what shifts in consumer behaviour are happening? We look at Tourism and other industries and see what trends are happening and ascertain how you can apply them to your business. The follow is the top trends that we see for 2019.Read More