Glasnevin Cemetery Museum (Glasnevin Trust)
In early 2017 Glasnevin Cemetery commissioned Mac Digital to undertake a digital marketing audit for the business.
Through the process we looked at Brand tone of voice, user experience (UX), website analytics, social media review and offered some key recommendations for the organisation going forward. That project involved management of all aspects of content marketing, social media (paid and organic), analytics and reporting, email marketing and one-off event promotion.
Later that year Mac Digital was tasked with leading out on all of their digital marketing on an interim basis.