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Case Studies

Some of the brilliant projects that we've been involved in and some of the amazing clients we've worked with in the Tourism sector.

GPO Witness History

As part of the 1916 century commemorations, we were tasked with developing a short term social media strategy for the opening of the GPO Witness History Museum.  We focused our efforts on developing compelling content that would create brand awareness and encourage interest in visitors attending the new museum. 

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Glasnevin Cemetery Museum (Glasnevin Trust)

In early 2017 Glasnevin Cemetery commissioned Mac Digital to undertake a digital marketing audit for the business.  

Through the process we looked at Brand tone of voice, user experience (UX), website analytics, social media review and offered some key recommendations for the organisation going forward. That project involved management of all aspects of content marketing, social media (paid and organic), analytics and reporting, email marketing and one-off event promotion.

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Dublin's Northside Attractions

Dublin’s DNA is a unique and fascinating trail comprising some of the citys most vibrant attractions that are a key not only to the character of Dublin city, but also to its people and the people of Ireland. Mac Digital were charged with creating an initial website for Dublin’s DNA and then with ongoing social media management & implementation.  Dublin’s DNA is supported by Failte Ireland and Tourism Ireland.

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AVEA: Association of Visitor Experiences & Attractions

We were recently awarded the tender to produce and maintain the website for AVEA.

AVEA is the new national representative association for the visitor experience and attractions industry in Ireland. Formed by the sector to provide advocacy and forum to enable its members to network and in so doing build greater professional competence and awareness of this vital tourism sector.

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