Digital Agency with Specialism in the Tourism Sector

Strategy. Content. Training

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We are specialists in marketing, (digital & traditional) & strategy for Tourism & Destinations

Mac Digital is a marketing agency founded in Dublin, Ireland in 2015. We offer tourism specific marketing consultancy in Ireland & abroad. We understand marketing, we understand business & we understand tourism.

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Our aim is to create marketing programmes that allow your business to thrive!
To us marketing is marketing regardless of whether it's traditional or digital - it’s about understanding who your customer is, identifying the content that they want and delivering at the right moment to drive profitable action for your business.

«...working for a group of some of Irelands top visitor attractions means Mac Digital has a lot of savvy clients in one room and they delivered every time»
— Ruth Andrews. ITIC & AVEA


We develop & execute marketing programmes that work

We have a three-step process for our Tourism offering:

Tourism marketing audits

Review of current capabilities, strategies, & previous campaigns.

Marketing strategy development

A roadmap for future success.

Strategy execution

Implementation of successful marketing plans.


Content Design

Visitors tend to "judge a book by its cover". We believe that every piece of marketing communication needs to be of the highest standard. We strive for excellence with every piece of design that we produce.

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Social Media Content & Campaign Management

Your website is your "high street store" but is worthless unless you have visitors. We believe in creative strategies & ways to drive visitors to your site & ultimately drive your business. By combining both paid & organic social media we create & deliver engaging strategies that drive customers to your website.

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Website Design

A lot of marketing today is about driving customers & potential customers to your website. Once there, you want to convert - buy a ticket, book a tour etc. We deliver premium high-end websites for DMC and Tourist Destinations. 

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Photography & Videography

Visual content is an essential element in every piece of marketing communication. In an era where human attention span is less than that of a goldfish, you have a few seconds to communicate your message.   

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Ready to build something amazing?